Socialmc2 - Social Sharing Platform
Socialmc2 is our social sharing technology that builds your Facebook friends or “Likes”, your Twitter followers and your email list opt-in lists. Socialmc2 is “word of mouth advertising” and builds your “social currency”, just that simple.
Social sharing is growing at a staggering pace. Just as companies are dealing with mobile and “just in time marketing” or “right place, right time marketing”, marketers are faced with the opportunity of social sharing.
Who is social sharing? Well, just about everybody. Your customers and prospects are online; in fact everyone is online and involved in one or more social networks.
What is social sharing? Social sharing is the broadcasting of our thoughts and activities. It’s a sociological phenomenon and it’s accelerating at the light speed.
Why is this an issue? Knowing what people are doing, where they are shopping, with whom they are interacting with, knowing how much they are willing to spend, are all great marketing opportunities.
Where? Facebook is the first place people look. Twitter, LinkedIn, YouTube, Slideshare are close seconds. Yet there are thousands, constantly changing, Foursquare, Blippy, and Chatter are growing as well.
When do you start? Your social media presence should already be established and if it’s not, you’re behind in the communications race. Facebook is in its 7th year and growing, as are hundreds of other social media sites.
How? We have the solution, Socialmc2 combines sharing technology and our willingness to share with family and our friends just about anything.
Benefits of running a Socialmc2 program
Increase Facebook friends and/or Facebook “Likes”
Increase Twitter followers
Increase email opt-in addresses
Improve your website’s organic ranking
Gather Customer Data
Distribute content, offers or information
Increase your response rates
Improve your Social Currency
What is Social Currency? Sharing useful information, finding a deal, assisting someone with any kind of information increases your points, builds equity and can put you in someone’s favour. Sharing therefore acts as a form of currency.
Its’ critical to remember that 83% trust the referral of a friend, while only 13% trust advertising. As such, Social sharing is the perfect referral vehicle for marketers. Determining those that influence your product and brand is critical to your future success.
How does Socialmc2 work?
We use email or direct mail (yes real printing) to drive your customers and prospects to a microsite. The microsite should have a compelling offer or incentive that will entice completion and conversion. Your customers and prospects are then asked if they would like to “SHARE” your offer with their friends, family and followers through Facebook, Twitter or email. Our technology does the rest, and people use their social currency to provide you with “Word of Mouth Advertising”.
As with any marketing program, we use the basics:
Strategy, creative development, a valuable offer, email and our technology provide the rest. Socialmc2 uses a smart PURL (personal URL) technology and a one-click sharing component. You can build your redemption process either online or in store, or both!
Socialmc2 is social sharing at it’s best, allowing you to build your email and social media presence. In an effort to communicate in this area, Socialmc2 will build your company’s and your brand’s social currency.
Socialmc2 is social energy at its best! What are you waiting for? “Word of mouth advertising” and “Social Currency” are concepts that are imperative to develop your internet marketing and online advertising. You’ll be amazed at the results that social sharing can provide your company and brand!
JBM Interactive is a digital agency in Toronto, Ontario, Canada and our goal is to provide marketing expertise, knowledge and assistance that assist companies in making the change and transition to emarketing, internet marketing and online advertising. JBM Interactive utilizes Google, Google Search, Google Adsense, Google Adwords, Google Analytics, Email Marketing, Social Media, Website Development and Social Sharing technologies in an effort to build companies online presence and online ranking in organic and paid search.
