SMO | Social Media Optimization

Social Media is a type of digital media that allows readers, viewers and listeners to participate in conversation and content or the dialogue around the conversation and content.  Social media is all about creating connections and conversations.

Social Media Optimization or SMO is the activity of attracting visitors to website content.  We divide SMO into two segments. First using features available for sharing content, images and video like RSS feeds, sharing buttons from “share this” or “add this”, as well as the like buttons on Facebook as examples. Second, are the promotional activities such as blogging, commenting on other blogs, joining discussion groups, posting status updates as well as commenting on status updates and profile pages.

The primary focus of SMO is to drive traffic from social media sites, as examples, Facebook, Twitter, LinkedIn, YouTube and Slideshare to your website, webpage, landing page and or blog. These activities add to and improve your SEO as a side benefit as well. Networking activities are included such as photo sharing, video sharing, social bookmarking and blogospheres which all impact your online reputation. Currently SMO is focused on Internet marketing and online advertising as well as brand building.

We re-direct the focus to a two-way communication, or conversation. Your SMO should focus on dialogue, collaboration, segmentation, targeting, and personalized customer attention.

At JBMi we begin with a Social Media plan, as social media is online and therefore permanent. Your brand needs to be consistent, you need to stand out, and you need to stick to your conversations by being relevant. Building a social brand is a long-term commitment, it’s not a gimmick, and it’s a real relationship with your customers and prospects.

The terms transparency, honesty, continuity, engage, trust, feel, personality, acknowledgement, human, communication, listening are the language of social media. Your brand needs to show and prove they are real. Social is like a human interaction, and honest, regular dialogue builds the relationship between your brand and your customer. JBM Interactive can assist you with your Social Media Optimization by planning and preparing your tactics, your content, your channels and your overall positioning.

JBM Interactive is a digital agency in Toronto, Ontario, Canada and our goal is to provide marketing expertise, knowledge and assistance that assist companies in making the change and transition to emarketing, internet marketing and online advertising. JBM Interactive utilizes Google, Google Search, Google Adsense, Google Adwords, Google Analytics, Email Marketing, Social Media, Website Development and Social Sharing technologies in an effort to build companies online presence and online ranking in organic and paid search.