SEO | Search Engine Optimization
One segment of SEM (search engine marketing) is SEARCH ENGINE OPTIMIZATION often referred to as SEO. At JBM Interactive our team is effective at building your websites, actually a specific webpage’s organic ranking with the major search engines, Google, Yahoo and Bing.
In general the higher your webpages organic rank, the more often your site will receive visitors. There are several types of search today, image search, local search, video search and specific industry or vertical search.
Our staff can effectively build and improve your organic rank. There are many tools including updating your HTML and editing title tags, Meta tag keywords and Meta tag descriptions. As the search engines have evolved, content has become all-powerful, after all Google’s function “is to help Mike find, what Mike wants, when Mike wants it”. As such, content, relevant content is key to your organic ranking.
One of our recommendations to assist in building content is to have a blog, and have that blog as a part of your website, This way you drive traffic to current, relevant and targeted information, thereby making your content relevant to your keywords. There are many factors impacting the organic ranking of a webpage; the basics are content, Meta data and inbound links that are focused around keywords.
As your digital agency, JBM Interactive will work with you to determine keywords that are relevant to your business. We have a process in place that is effective in building your keyword list, yet one of the best techniques is talking to customers and prospects and ask them for usage terms they might use.
Partner, Michael Bickerton is the lead at JBMi in the keyword discovery and selection process. Our goal is to have each page of your website that targets at least 3 keywords. In-page Factors are considered as well, we utilize the iab Canada’s standard of eleven elements.
Not only does SEO have many considerations there are just as many tactics to avoid and our staff is experienced in assisting you to avoid these mistakes as well. Classic black hat or spamdexing such as article spinning, keyword stuffing and link farms are to be avoided a all costs, as search engines may reduce your organic ranking or even worse remove your webpage from the indices completely.
Social Media impacts your SEO rankings as well, largely because it allows you to see, share and join content to multiple contacts. Facebook, Twitter and LinkedIn allow you to move information quickly, with critical mass and message permanence.
Search engines are continually improving and changing, however, the key premise will not change. Search will continue to be based on content, relevant content, speed and accessibility. As mobile develops, search will be possible, anywhere and anytime.
JBM Interactive is a digital agency in Toronto, Ontario, Canada and our goal is to provide marketing expertise, knowledge and assistance that assist companies in making the change and transition to emarketing, internet marketing and online advertising. JBM Interactive utilizes Google, Google Search, Google Adsense, Google Adwords, Google Analytics, Email Marketing, Social Media, Website Development and Social Sharing technologies in an effort to build companies online presence and online ranking in organic and paid search.
