SEM | Search Engine Marketing
SEM (Search engine marketing) is a form of Internet marketing that assists in promoting websites and their visibility when using search. Search is what drives, Google, Yahoo and Bing. SEM includes, search engine optimization, paid search, paid placement, paid inclusion and contextual advertisings. The largest SEM vendors are naturally Google (Google Adwords), Yahoo (Yahoo Search Marketing) and Bing (Microsoft adCentre).
SEM is a growing at an unprecedented pace when compared to traditional media and other online marketing. The areas covered under the SEM banner are activities such as performing SEO (Search engine optimizations), managing paid lists, submitting sites to directories, developing online strategies, as well as PPC (pay per click).
Likely the most important aspect of SEM centers around your keywords and your keyword strategy. Our staff uses keyword research tools and negative keywords. Questions center around the number of keywords and this is always budget dependant. Our staff will assist you in building a keyword list and then mix and match to ensure you have a focused set of keyworks.
Things to consider, adding action words, negative keywords, brand searches, core terms and geographic words. At JBM Interactive we will assist you in standing out from the crowd, we’ll look at what the competition is saying. We’ll ensure we are clear on your unique selling points and always keep an eye on your target audience. Context and placement are key considerations and we will work to tie in your offline communications with your online. It’s important to work with similar messaging for your social media as well. We recognize that offline always drives online; there is a trend for advertising lifts with offline campaigns run at the same time.
Our staff is familiar with the editorial guidelines of the major search engines, and it’s our goal to be creative in the messaging, with a clear call to action in all ads. As well we recommend SEM assistance even if your website has a high organic ranking, as conversations are 27% higher when organic and paid search run in conjunction. Enn Martin is the leader of the JBM Interactive team in this area can assist you with your SEM and paid search, it’s a market that shouldn’t be ignored.
JBM Interactive is a digital agency in Toronto, Ontario, Canada and our goal is to provide marketing expertise, knowledge and assistance that assist companies in making the change and transition to emarketing, internet marketing and online advertising. JBM Interactive utilizes Google, Google Search, Google Adsense, Google Adwords, Google Analytics, Email Marketing, Social Media, Website Development and Social Sharing technologies in an effort to build companies online presence and online ranking in organic and paid search.
