SEO: The Importance of Page One Rankings

A new study by iCrossing reveals that 95 percent of all site traffic from search engines come from page-one results. How is your SEO? Are you ‘visible’?

The study validates the trend towards longer keyword search strings by users and that there are opportunities for marketers to improve their page-one rankings by optimizing for keywords that show up lower in the results. In order to compete for today’s sophisticated online consumers, brands must have a deep understanding of how users arrive at their website, and the tools and know-how to optimize their site to stay in front of the consumer at every step of the purchase cycle.

Click here to read the full study by iCrossing.