Peter DeFina

Peter has been involved in the creative and design industry for over 20 years working with a number of Design firms. Primarily in a senior management role as art and/or creative director, he has worked with various clients in varied disciplines across every sector of industry.

In collaborating with clients, designers and production staff, Peter ensures that every aspect of the project achieves strategic business objectives and desired results. He is responsible for conceptualizing creative solutions and overseeing all components of the creative process.
As the creative lead, Peter is often involved in the planning phase to help assess campaign strategies and instill an out-of-the-box perspective when rolling out marketing initiatives.

Clients, such as the Credit Union Central of Canada, The University of Guelph-Humber, Mother Parkers Tea and Coffee, YMCA of Greater Toronto and CGC Inc., have relied on Peter’s experience in the creative industry.