Derek Lackey

An Entrepreneur with a strong creative, marketing & branding background, Derek loves a challenge and is obsessed with results.
In a distinguished career of well over two decades, Derek Lackey has consistently combined entrepreneurial spirit with street-smart marketing while working with major international brands such as Canon, Air Canada Vacations, Arthur Andersen & Co., Pioneer Electronics, AGFA Film, American Express Merchandise Services, and many others.

Derek owned and managed a mid-sized full service advertising agency based in Toronto. His creativity and insights around branding and marketing are practical and grounded. As an Entrepreneur he has a healthy respect for activities that produce results and is quick to change tactics when they don’t. For the past 3 years his focus has been 100% on digital marketing - using the internet to generate sales and build a brand.

Educated in Marketing at University of Toronto, Derek applies creativity to his business strategy while placing a strong emphasis on results. At one point in time, 7 of the 9 brands handled by his ad agency were #1 in their categories in Canada. After successfully building and operating the agency for 12 years, Derek sold the business to concentrate on working closely with clients to develop integrated Rapid Growth Initiatives for Entrepreneurs.