Bob Basadur

Bob Basadur is Director, Internet Strategy, of JBM Interactive. The company’s mission is to serve as a better way for businesses to procure and manage the multiple resources needed to complete end-to-end marketing and communication strategies.  Through working with a cross-section of Fortune 1000 clients, Bob has considerable experience managing large-scale e-business initiatives. He specializes in working with clients to hone in on their business objectives and then puts the right pieces together to deliver leading-edge and cost effective e-marketing and e-business solutions. 

Prior to JBM Interactive, Bob has spent the last 10 years working extensively in senior management roles at Brainbanx, Sapiens International and Caught in the Web, Inc. In those roles, he managed many strategic relationships and projects for clients such as the Ontario Restaurant Hotel & Motel Association (ORHMA), the Canadian Employee Relocation Council (CERC), McGraw-Hill Ryerson, BMW Canada, The Weather Network, Clarica Life Insurance and many others. Prior to joining the Internet industry, he ran Cottonwood, a successful Hamilton-based retail business, for nearly ten years.  This entrepreneurial experience has proven to be invaluable in understanding the many issues facing start-ups and SME’s as they embark on ambitious Internet strategies.  Bob holds a Bachelor of Science, in Biology and a Master of Business Administration, specializing in Finance and Information Systems, from McMaster University.