Digital Media

BFOUND™ Online Lead Generation

For many years, we in business, have sharpened our skills and tactics for going out and finding customers. We work hard to impress them so when they were ready to buy, we hope they remember us and purchase our product. With all that practice and investment, most of us are pretty good at HUNTING for customers.

Yet today, when a customer wants to buy, are they just as likely to Google words and phrases that suit what they are looking for? Are shoppers open to suggestions from digital media such as social media sites  - their peers? In most cases a buyer will find what they are looking for on the first page of the search results, or at least have their short list by the time you are contacted.

How easily can you be found when your prospects are looking to buy? Are you making the extra effort to BE HUNTED online? Have you adjusted your marketing strategy to suit the market? Have your learned to Hunt AND Be Hunted, using online lead generation campaigns? Some would say it may have determined the outcome of the last US election.

Success on the Internet doesn’t happen by accident, and it most often does not come from traditional search engines. For smart business success, one must have a well-rounded e-marketing approach using many of the Internet promotional techniques available, of which one very small part is search engines. Many of these promotional techniques are either free, or are very low cost. However, while relevancy search engines are an important part of promoting a website, over-reliance on search engines for traffic is a very risky approach. Besides, a high listing in traditional search engines is not what it once was due to the encroachment of paid listings that displace the free relevancy listings at the top of all major search engines. Furthermore, relevancy search engines cannot be precisely controlled. It logically follows therefore, that a good approach to website promotion is to use any and all available tools, including, of course, traditional relevancy search engine positioning.

The techniques preview list below is where JBM Interactive can add value to your overall integrated, e-marketing  and digital media strategies:

Relevancy Search Engine Strategy

Live Directories

Bid Ranked Search Engines

Search Engine Optimization (SEO) 

Online Auctions

Link Trading

Link Trading

Webrings

Permission Marketing

Vertical Portals

Per-Impression Campaigns

Banner Exchanges

Newsletter Campaigns

Newsletter Ad Swaps Trades

Additional Link Building Techniques

Affiliate Programs

Comparison Shopping Portals

Viral Marketing

Leverage Marketing :Traditional Media (you should always include your URL in any and every form of traditional media that you buy. Your business cards and brochures, telephone book ads, direct mail, TV, radio, etc.)

Geo-Targeting Strategies: Amazon Marketplace Strategies (did you know Amazon.com allows just about anybody to sell just about anything on their site? Once you know how to do it correctly, you can get your products to show up in Amazon’s regular store/search listings. This is a tremendous way to get additional exposure and make sales.

Content Driven Marketing Strategies

Website Optimization & Merchandising Strategies