June 6, 2012
The tweets keep on coming: In just two years, Twitter usage has quadrupled in the U.S., according to the Pew Research Center. The non-partisan fact tank reports that use has actually doubled since 2011, and quadrupled since 2012, with 15% of online adults now on it.
Pew attributes the increase in daily usage in part to the rise of smartphones. No mystery there: Brief, spontaneous comments are ideal for tiny phone keyboards.
How about Twitter usage in Canada? Actually, Canadians out-tweet our American counterparts (as well as watch more YouTube and visit Facebook more), says the Wall Street Journal’s MarketWatch.
In 2011, 13.7% of Canadians were tweeting as opposed to 11.3% of Americans. Today, Canadians rank 6th in the world in Twitter use, with 18% actively tweeting.
A “typical” Canadian Twitterer is 15 to 24 with post-secondary education, enjoys technology and simply enjoys being connected, according to Little Fish, Big Pond.
If your product or service is a match for this kind of consumer, the message is simple. You can’t afford to ignore Twitter.
Now that is something to tweet about.
Cam Levack, JBM Interactive Ltd, Toronto, June 2012
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