Social Media - what is Foursquare?

Funny, it never occurred to me that I was a tech kinda guy. Certainly I never perceived myself as geeky, yet here I am wanting to share with you the social media service Foursquare.

I was introduced to Foursquare by one of our intern students from Sheridan, and I have really enjoyed the process of logging in, adding venues, check-ins and sharing my location and events on twitter.

Foursquare is a social networking website and mobile program, that is location based and is a great sharing opportunity. Headquartered in New York City, Dennis Crowley and Naveen Selvadurai created it. It was launched in March of 2009 and is currently privately held; although I understand Yahoo is pursing it.

Once you register, you can check – in anywhere, add venues, you can share with your twitter and or Facebook accounts. Points are awarded for every check-in, badges and if you are the person with the most check-ins at a specific location you are known as the Mayor. You can post tips, specials, likes and dislikes.

Foursquare has a mobile application for the iPhone, Android, Windows phone 7, BlackBerry as well at the net.

Foursquare is growing, it's fun, and it’s got great marketing opportunities, notably for specials and events. You can find me as Michael Bickerton, currently with 4 Mayorships. As your digital agency I’d suggest that you check out and check-in at Foursquare. Looks like it can’t miss check out the video.

 Michael Bickerton, JBM Interactive Ltd, August 18, 2010